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What's in A Name? - Reshaping a Brand - Kevin Cushing

  • Broadcast in Business



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If you liked this show, you should follow AlphaGraphics.

Insights Live Hosts Jay Cooper and Jason Kol welcome AlphaGraphics Leaders Kevin Cushing, CEO, and Jesse Himsworth, Director of Marketing.


After 41 years of building brand equity, AlphaGraphics updated the logo and brand and rolled out the new look and culture at it's recent annual conference.


Why do such a thing?  What's wrong with the "old" brand?  Nothing as it turns out.  It's a matter of taking it to the next level.  Tune in to hear first hand the thought process of how to give full respect to a company's culture, past and accomplishments, while resonating with the current market place and industry direction.


More than changing a logo, Cushing and Himsworth will reveal how a culture change is underway as well as how to determine when change is warranted.


In addition, Cushing will share his thoughts on what guiding principles he has used in leading a brand and franchise system through difficult economic times and what he does to inform his thinking in the important role of providing vision and leadership.


Help shape today's conversation by telling us your thoughts, or sending in your questions and comments.  You can do that during the live broadcast by:


Twitter: @aginsightslive




Phone - be ON THE AIR!  877-483-3160


We'll see YOU on the AIR!!!