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Marketing for Generations - Cam Marston

  • Broadcast in Business



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Matures, Boomers, Gen X and the Millennials - all four with different perceptions of their co-workers, job functions and society. All four in the same company at the same time.

Never before in history have four different generations had such purchasing power. Does this situation feel familiar to you and your marketplace?  How do these generations buy? How do we sell to them? What is the impact on your bottom line? Who will win the battle of the generations in your organization?

Tune-in to Insights Live to get answers to these questions from Cam Marston, the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace. As an author, columnist, blogger, and lecturer, Cam will impart a clear understanding of how generational demographics are changing the landscape of business.

Join  the show during the broadcast by:


TWITTER: @aginsightslive




LIVE CALL IN:  877-483-3160


We'll see YOU on the AIR!!!