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The Power of Cross Media Marketing

  • Broadcast in Business



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Insights Live Host Jay Cooper welcomes Chad Stewart (AlphaGraphics Channel Marketing Manager) and Heather Williams (Successful Account Executive, AlphaGraphics Brookfield, WI) as they share best practices and successes using cross media marketing.


Imagine your drive across town to go to a movie.  While you are on the way, you hear an ad on the radio for your favorite sports team.  A few minutes later, you see a billboard advertising upcoming games and a website you can visit to complete a brief survey for two tickets at an upcoming game.  Later, in the movie theater, during the previews, you are extended an invite by your same favorite team to become a fan of theirs on Facebook and receive special priveleges at team related events.  You've just experienced the "New Now" - cross media marketing.


Listen in to Learn:

- Why savvy companies are embracing the use of cross media marketing

- The key differences between multi-channel and cross media marketing

- why businesses need alliance partners that can provide cross media services

- the power of a Facebook and Twitter following

- success stories of assisting companies in their cross media creative and campaign deployment


Don't miss this broadcast!  Join the conversation by:

Twitter: @insightslive




Live Call in: 877-483-3160


We'll see YOU on the air!