Interview with Coca Sevilla on her upcoming AICI Global conference Presentation

Listen as Clare Maxfield interviews Coca Sevilla on her upcoming AICI Global conference Presentation on Thursday August 27th at 2:30pm. Her session is entitled 

Claves para Asesorar a un Politico

There are a number of myths surrounding political image consulting due to what it entails. However, it is a reality that this is a poorly exploited niche of the market for image consultants and is therefore worth evaluating. Advising politicians represents an enormous commitment, which means that having an efficient methodology is fundamental to fulfilling our job successfully. Highlighting the virtues and minimizing the defects of these public figures is a challenge in an environment in which the people are constantly becoming more difficult to convince. In politics, there are no second places: you either win or lose. In this conference, we will identify how, through different image techniques; we can help a candidate to obtain the votes necessary to reach their goal.