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Issue 076: Expectations

  • Broadcast in Film
Star Wars - AN

Star Wars - AN


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Every major franchise faces a two-headed monster: Marketing & Expectation, the Fode & Beed of the podrace to  wooing and satisfying an audience. In this episode, Jedi Masters John & Matt explore how they see the marketing shaping up for Episode VIII: The Last Jedi, and whether past Star Wars marketing efforts tell us something about how it's going to play out.

John Mills and Matthew Rushing

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