Jo Michaels, Indie author advocate, discusses the pros and cons of blog tour companies as she gives you real time numbers so you can decide for yourself if it's the right step to take with your newly published novel. There are things you may not have considered when thinking about the marketing behind your book, and if you're ready to have your mind blown just a little bit, tune in and give a listen. She's doing a series of posts to help guide authors on the path of self-promotion via blog tours. You can find the first of the series on her blog here.
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