Philip Zelinger will be reviewing a new Artificial Intelligence, based research and analytics platform Dumbstruck in an interview with Anthony Parente, the Head of Research for Dumbstruck.
Dumbstruck claims to have the world's largest database of reaction data. They have used that data to develop a system for associating emotions with actions and decisions that can be related back to the shopping/buying cycle. They collected this data over several years with their original application that solicited online respondents to focus groups evaluating advertising and marketing projects for several major companies.
Their next generation offering has applied machine learning algorithms to this collected data allowing for automated analysis of picture and video advertisements without the need for the human focus group. The efficiencies this presents to evaluate advertising is obvious. However, their true value may be the fact that they can now be applied to many different industries which creates a considerable opportunity for future growth and partnership.
Founded in 2013 by Data Science PHDs and Software Engineers,Dumbstruck is an artificial intelligence platform that uses emotion analysis and machine learning to accurately predict the effectiveness of an advertisement BEFORE it is launched. Dumbstruck has worked with some of the largest media companies and advertising agencies in the world including Omnicom, NBC, Warner Bros., Lionsgate and iHeartMedia.
About Anthony Parente
As the Head of Research, Anthony has analyzed hundreds of thousands of responses to advertisements making him one of the foremost emotional analysis experts in the world. In his role, Anthony has also developed a proprietary system for analyzing advertisements which is the core of Dumbstruck's predictive analytics engine.