Lori Axler is a digital marketing consultant with 20 years of experience specializing in product innovation, strategic development and planning, advertising, and market research. She spent her career working for Fortune 500 brands at Manhattan advertising agencies as well as an in-house marketing executive.
She now works as an independent consultant at Brand You LLC, offering an insightful perspective from working on both client and agency sides of the business (Brandyouadvertising.com). Lori also developed Sunshine State of Mind, a helpful resource site customized for Baby Boomers who live and play part-time or full-time in South Florida at Sunshinestateofmind.com.
Lori's comments on the PSHQ Launch:
I left the corporate world of Fortune 500s in return for more rewarding opportunities helping small businesses succeed in launching new products, building brand awareness, and generating sales. I provide clients with agency-level marketing support without the costs that accompany many agency relationships.
It is exciting to learn about a new product line that can serve as THE go-to stop for all of their integrated software solutions. Many business owners are challenged with inventory and equipment tracking. They also struggle with scheduling conflicts among their staff, and spend extensive amounts of time learning software programs that only solve one of their business management issues. A complete integrated solution customized to specific industry needs and developed exclusively by experts within those related fields is quite revolutionary for the small business world.