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Lunch With Phil; Driving Loyalty Database Marketing -Promoting Service vs. Sales

  • Broadcast in Automotive
Phil Zelinger

Phil Zelinger


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Today's encore Lunch With Phil show will focus on the priority that auto dealers should place on promoting service and parts over vehicle sales.

Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, and his guest Jim Gaudette, the COO of Driving Loyalty, will share their recent experiences while exhibiting for Driving Loyalty and CallRevu at The 9th Annual Chrysler Southeast Southwest & Midwest Service & Parts Business Conference that was recently held in Orlando Florida. Their conversations with various Chrysler Executives confirmed their philosophy that service should be prioritized over sales which represents a shift in focus for many old school auto dealers.  This shared position was expressed in an article that Scott Davis, the President of Driving Loyalty,contributed to the magazine distributed at the conference titled "Which Came First, the Chicken, (Sales), or the Egg, (Service)?" 

According to Philip, Driving Loyalty is uniquely qualified to address the subjects addressed at the conference.  Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers.  Their solution includes targeted email, direct mail, PURL’s, an outbound call center and a newly introduced social marketing initiative.

About Driving Loyalty, LLC.:  Driving Loyalty started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide.  Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.