Today's encore Lunch With Phil show has the host, Philip Zelinger - the President of Ad Agency Online - sharing future visions of Social Media and how it will change the auto industry.
Automotive advertising agencies are challenged to stay ahead of the ever changing landscape of technology driven automotive advertising platforms and related vendor solutions to maximize the R.O.I. for their dealer clients. Phil will reference several best in class solutions that forward thinking auto dealers are adding to their sales and service processes.
Driving Loyalty, an automated data base marketing platform, as well as several complementary vendor partners including CallRevu, IntellaCar, DealerAppVantage and OfferLogix, will be discussed as examples of how Social Media is being applied to both B2B and B2C marketing initiatives by auto dealers and vendors alike.