Today's encore presentation of the Lunch With Phil show will review Driving Loyalty's automated data base marketing platform for auto dealers that acknowledges their past and present customers in sales and service.
Philip Zelinger, the President of Ad Agency Online, LLC, and a former auto dealer, discovered Bull Dog Marketing several years ago. Their evolution into a more technology driven platform with proprietary algorithms that analyze an auto dealer's DMS and delivers personlaized equity and service alerts to qualified customers warranted their name change to Driving Loyalty.
Thier solution improves customer retention and loyalty by providing relevant information to customers before, during and after their purchase. They rely on emails, direct mail, personalized websites, (PURL's), and an outsourced outbound call center. Most recently they added social media to the mix with their Social Marketing Inititaive.
Other vendor partners have joined Driving Loyalty in a B2B extension of their social marketing intiative including CallRevu, IntellaCar, DealerAppvantage and OfferLogix. Phil will also discuss their shared content curation service Social Marketing Solutions