On today's Lunch With Phil Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, Phil will share his visions on the future of Social Media and the difference between "Social" and "Marketing."
Many forward thinking vendors, such as Driving Loyalty, have recognized the need to extend their marketing platforms to include Social Media. According to Phil, "The trick to using Social Media to sell vehicles and service is to not throw the baby out with the bathwater. Relationship based selling starts with relationships and protecting the personal part of that puzzle must be job one in any marketing message."
Driving Loyalty's recently announced Social Marketing Initiative leverages relationships with other likeminded vendors - such as CallRevu, IntellaCar, DealerAppVantage and OfferLogix - to share relationships and resources and their efforts will be discussed as an example of how to use Social Media the right way.