Today's Automotive Advertising Experts show, hosted by Philip Zelinger the President of Ad Agency Online,LLC, will provide insights to automotive advertising agencies anxious to develop an R.O.I. from Social Marketing.
Best practices in the use of Social Media often limit its use to developing a Return On Relationships, (R.O.R.) vs. a more quantifiable and verifiable Return On Investment, (R.O.I.). Philip will share some best practices in Social Marketing and Social Networking - not necessarily the same thing - for automobile dealers anxious to use Social Media to sell new and pre-owned vehicles as well as service.
In specific, Phil will review a new social media initiative being introduced by Driving Loyalty, an automated data base marketing platform. Driving Loyalty was developed using emails, direct mail, PURL's, outbound calls to deliver relevant transparent messages to a dealer's customers sourced from their DMS. "The addition of Social Media as a customer centric channel to extend the reach and influence of the dealer's marketing messages is a perfect example of how to use Social Media." explained Phil during a pre-show interview.
Other networking vendor partners supporting the Driving Loyalty Social Media Initiative include CallRevu, IntellaCar, DealerAppVantage and OfferLogix. Their shared resources and relationships represent an example of how Social Media can be applied to both B2C and B2B marketing plans.