Today's Lunch With Phil show, hosted by Philip Zelinger the President of Ad Agency Online, will discuss the use of social media by Driving Loyalty to support their data base marketing system.
Automotive advertising agencies must combine the old with the new in an ever changing technology driven marketplace. Phil uses Driving Loyalty's newly announced Social Marketing Initiative as an example of a next generation vendor that is combining established marketing methods and media with consumer driven social media to extend the reach, frequency and influence of their auto dealer client's marketing messages.
Driving Loyalty uses email, direct mail, PURL's and an outbound call center to deliver equity and service alerts to qualified customers in an auto dealers DMS. Their social marketing initiative provides a B2C and B2B platform to enhance their solution for dealers and leverage relationships with other likeminded vendors to attract new business.
Networking vendors partnering with Driving Loyalty include CallRevu, IntellaCar, DealerAppVantage and OfferLogix.