Philip Zelinger, the President of Ad Agency Online, hosts today's show featuring an innovative vendor serving the auto industry - xChange - and their new offering HELIOS
xChange provides social and mobile marketing services and applications for existing automotive retail market service providers and OEMs. HELIOS uses incentive gamification and predictive analytical marketing communications to encourage vehicle services and sales via patent-pending social engagement and conversion processes.
HELIOS, creates a virtual dealership within the Facebook community, equipping the dealer with automated social-mobile customer relationship management, customer vehicle maintenance schedules, maintenance appointment services, vehicle search and shopping, real lease and loan information and instant customer credit checking into a seamless customer engagement and conversion program. The principal expectation of the program is customer retention, recapture and new customer acquisition.
HELIOS converts social marketing to social engagement, customer conversion to continuous lifecycle management to include the continuation of business and product awareness, all within the social-mobile community.
HELIOS differs from other solutions by sponsoring continuous customer engagement through proactive and reactive social communications… software algorithms that learn customer service requirements and sales wishes based on customer interactive behavior within the program application through smart data mining.
Their program provides both the social customer and the dealer the opportunity to engage and build lasting relationships through a customer-driven engagement-to-sales conversion process.