Today's Lunch With Phil show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, will discuss how auto industry vendors are using social media to increase market share.
The power of social media is typically applied to B2C social marketing initiatives. The leverage of networking consumer generated content and the viral results is a proven method to extend the reach and influence of an auto dealer's marketing message to attract new "friends" and customers.
Auto industry vendors recognize that in their case, the "C" in B2C represents dealers and other vendors so B2B is natural application of the same social marketing principals.. The people part of social networking is universal and the same social media habits apply.
An example of a B2B social media marketing partnership will be discussed hosted by Driving Loyalty. They are an automated data base marketing platform powered by proprietary algorithms that develop personalized consumer messages from an auto dealer's DMS delivered via email, direct mail and PURL's. Driving Loyalty has joined forces with networking vendor partners to leverage their resources, relationships and social marketing efforts. Their B2B social marketing initiative includes networking vendor partners like CallRevu, IntellaCar, DealerAppVantage and OfferLogix who share in their concept to build their dealer base together using social media.