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Lunch With Phil; Driving Loyalty Social & Social Marketing Solutions - Auto

  • Broadcast in Automotive
Phil Zelinger

Phil Zelinger


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Today's Lunch With Phil show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review two new social marketing resources / content curation services; Driving Loyalty Social and Social Marketing Solutions - Auto.

Automotive advertising agencies are scrambling to stay ahead of the constantly changing landscape of socal media.  In addition to shifts in organic search algorithms new social networks are joining the online discussions that drive the marketplace every day.

Two new social marketing content curation papers are providing real time updates to auto dealers and their agencies that are worth subscribing to.  The first being discussed today is Driving Loyalty Social..  This online resource is sponsored by Driving Loyalty, an automated data base marketing platform that delivers equity and service alerts to qualified customers sourced from an auto dealer's DMS driven from their proprietary algorithms.  They are joined by several networking vendor partners that co-sponsor the paper including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.

The second paper being reviewed is Social Marketing Solutions - Auto. This publication is a more robust resource editted by Philip Zelinger.  It is designed to be shared with his networking partners in the retail automotive sector including auto dealers, vendors and even OEM relationships earned during his 35 year career in the auto industry.