Automotive advertising agencies don't know what they don't know about Social Media. However, they do know where to find out; today's Automotive Advertising Experts show!
Philip Zelinger, the President of Ad Agency Online, LLC and host of a free automotive advertising resource portal - AdAgencyOnline.Net - will share best practices in the use of social media being applied by several next generation vendors in both their B2C and B2B social marketing efforts.
Driving Loyalty, an automated marketing platform using proprietary algorithms to deliver equity and service allerts sourced from data collected from an auto dealer's DMS, is presented as an example of best practices with their newly announced Social Marketing Inititive. They invited several complementary vendor partners to extend the reach, frequency and most importantly influence of their social marketing messages.
More uniquely, their shared B2B efforts extend into the real world with enhancements to the sales and service processes at a dealership provided by CallRevu's telephone management/monitoring system, IntellaCar's iPad based sales/marketing solution, DealerAppVantage's dealer branded mobile app to enhance the customer's ownwership experience after the sale and OfferLogix with their data management software that inserts customer specific lease information and payments into the Driving Loyalty equity alerts.