Social media has earned a place in any comprensive marketing strategy due to the viral nature of its consumer driven networks. However, changes in organic search algorithms by Facebook has forced automotive advertising agencies to seek other ways to promote relevant posts.
Today's Auto Industry Insiders show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will review various ways that automotive advertising agencies are boosting the reach, frequency and influence of their social marketing efforts. Phil will discuss how a data base marketing solution offered by Driving Loyalty is being used to invite exisiting and pending customers to "friend" the dealership and post their shared experiences.
Phil introduces vendors that provide sales and service processes sure to warrant a positive comment by customers to their online friends. Examples include; CallRevu - a telephone management system that alerts the dealership of potentially missed opportunities to preserve earned relationships, IntellaCar - an iPad based sales/marketing platform that allows the sales consultant to provide credible third party information throughout the sales presentation., DealerAppVantage - a dealer branded mobile application that delivers service alerts and consumer centric information after delivery to enhance the customer's ownership experience.and OfferLogix - a data base marketing platform that provides vendors with lease information customized to fit the customer's individual situation.