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Lunch With Phil; Driving Loyalty's B2B Social Marketing Initiative Adds Partners

  • Broadcast in Automotive
Phil Zelinger

Phil Zelinger


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Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking.  Todays Lunch With Phil show will discuss how auto industry vendors can benefit from their combined efforts to attract new business.

Driving Loyalty's social marketing initiative represents how auto industry vendors can offer best practices their dealer clients can apply to their B2C social marketing efforts while still serving their own B2B needs.  Several complementary vendor solutions were invited to share in Driving Loyalty's social marketing plan.

Driving Loyalty's data base marketing platform uses their proprietary algorithm to personalize their ongoing equity alerts and service reminders to fit the needs of the individual customer.  The current vendor partners participating in their networking program include:

CallRevu - a telephone management/monitoring platform that alerts the dealership of potentially missed opportunities.

IntellaCar - an iPad based sales/marketing platform that continues to exceed customer expectations when they visit the dealership by empowering the sales staff to compete with today's educated consumers.

DealerAppVantage - a mobile application offered at delivery to maintain communications with the customer regarding service alerts and other features to enhance their ownership experience.

OfferLogix - a data management solution that provides Driving Loyalty with accurate lease information including customer specific elements like rebates, incentives and money factors.