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Lunch With Phil; Driving Loyalty Data Base Driven Social Marketing

  • Broadcast in Automotive
Phil Zelinger

Phil Zelinger


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Driving Loyalty's data base marketing platform powers social media with their proprietary algorithms that deliver relevant transparent messages.

Conventional and digital advertising messages have been replaced with consumer generated content posted on social media.  Recent changes to the organic nature of Facebook and other social networking channels has required automotive advertising agencies to seek other means to promote their social marketing efforts.

Driving loyalty allows an auto dealer to invite their past, present and pending customers to join in the discusssion that is the market before, during and after their purchase.  In addition, their recently announced social marketing initiative includes extended reach through networking partners in their B2B efforts that include CallRevu, IntellaCar, DealerAppVantage and OfferLogix.

Today's show includes best practices applied by Driving Loyalty and their networking partners to enhance their individual social marketing plans