Automotive advertising agencies adding social media to their online marketing plans recognize the power of posting content on social networks using podcasts and webinars.
The Lunch With Phil show - hosted by Philip Zelinger, the President of Ad Agency Online, LLC - is an example of how podcasts hosted on Blog Talk Radio can extend the reach and frequency of both B2B and B2C marketing messages for automotive advertising agencies. Today's show shares best practices in the use of podcasts and webinars in social marketing.
Several vendors that use these platforms to provide added value services to their clients while building awareness of their products and services to the auto industry through their combined networking efforts were referenced including:
Driving Loyalty;- a data base marketing platform
CallRevu - a telephone management and monitoring system
IntellaCar - an iPad based sales and marketing platform
DealerAppVantage - a dealer branded mobile application
OfferLogix - a data management service providing lease payment computations