Today's Auto Industry Insiders show will feature an interview with Brad Nichols, the General Manager of Operations for Driving Loyalty based out of Cedar Falls, Iowa.
Nichols resides in Cedar Falls. Brad came to Driving Loyalty from Paladin where he managed corporate and divisional sales & marketing operations. Nichols manages the day-to-day operations inside the fast growing marketing firm. Driving Loyalty is a national marketing firm providing marketing services to the automotive, retail services industries.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will ask Brad to share some of the best practices that Driving Loyalty brings to their dealer clients with their automated data base marketing platform and their proprietary "Equity Alert" messages.
Special attention will be paid to Driving Loyalty's recent Social Marketing Initiative designed to complement their email, direct mail and online marketing messages for their dealer clients.