Today's Lunch With Phil show reviews Driving Loyalty's Social Marketing Initiative to support their Data Base Marketing platform and increase R.O.I. for their auto dealer clients.
Automotive advertising agencies recognize the need to add Social Media to their marketing and advertising plans. However, most agencies have trouble convincing their auto dealer clients that there is a quantifiable R.O.I. from their efforts.
Philip Zelinger, the President of Ad Agency Online, LLC and host of the show, will share best practices being applied by Driving Loyalty to add Social Media to their marketing platform. Driving Loyalty uses email, direct mail and personlaized customer websites to communicate relevant sales and service information to their customers in a timely manner. Their Social Marketing Inititaive is designed to add the auto dealers customer's messages to the mix.
Several vendors have joined Driving Loyalty to support their social networking efforts including CallRevu, IntellaCar, DealerAppVantage and OfferLogix.