Automotive advertising agencies recognize the need to add Social Media to the mix in a comprehensive marketing plan. Today's Lunch With Phil blog talk radio show hosted by Philip Zelinger, the President of Ad Agency Online, LLC, will share best practices in Social Marketing to maximize the R.O.I. from their efforts.
Conventional and digital advertising is not dead. However, it has taken a back seat to consumer generated content distributed on social networks like Facebook, Twitter, LinkedIn and Google +. The trick for automotive advertising agencies is to be able to influence these messages to support their auto dealer client's interets.
Philip will discuss how auto dealers can join in the discussion that is the market before, during and after the sale through the use of select vendor solutions that deliver relevant transparent messages to customers or that enhance the auto dealer's sales and service processes to be more customer friendly.
The vendors being discussed include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage and OfferLogix.