Today's Lunch With Phil Show discusses the role of Social Marketing and how forward thinking vendors like Driving Loyalty are providing added value services in Social Media for their auto dealer clients.
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, will review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014. The data base marketing platform relies on proprietary algorithms to deliver relevant transparent messages to qualified customers in an auto dealer's data base using emails, direct mail, outbound phone calls and personalized websites for customers.
Alerts advise customers when they qualify to exchange their vehicle for a new or newer one for similar payments with little or no money down as well as service notifications based on recommended factory maintenance.
The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services. The objective is to add social media as a communication channel to the existing messages already being delivered on a consistent basis