Today's Auto Industry Insiders show features vendors that use Social Marketing to maximize their return on investment, (R.O.I.) vs. the assumed limitations of social media to only provide a less quantifiable return on relationship, (R.O.R.).
Philip Zelinger, the host of the show and President of Ad Agency Online, LLC, has an earned reputation as the ultimate B2B networker. His branding line - "What Are Friends For!" - recognizes the value of relationships. Leveraging resources and relationships of complementary auto industry vendors allows best in class applications to integrate with other solutions to provide more comprehensive platforms and efficient processes in sales and service.
Automotive advertising agencies are responsible to provide R.O.I. vs. R.O.R. for their auto dealer clients. Fortunately, as today's show will explain, the two are not mutually exclusive.
Next generation technology based vendors featured in today's show that evidence quantifiable results from their social networking efforts include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios.