Automotive advertising agencies have learned to leverage the power of people and process to maximize the R.O.I. from Social Marketing.
In today's Lunch With Phil show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, various vendor solutions will be reviewed that enable auto dealers to quantify the results of their Social Marketing initiatives. Conventional and digital media still play a role in sales and service advertising but today's internet empowered consumers demand that social media be in the mix.
The best in class vendors being discussed include Driving Loyalty, CallRevu, IntellaCar, DealerAppVanatge, OfferLogix and Helios.