Automotive advertising agencies first shifted from conventional to digital online media and they are now focused on Social Media. Today's Lunch With Phil show explains why.
Auto dealers have always demanded more for less from their automotive advertising agencies with R.O.I. being their primary objective. Agencies recognize the need to justify every advertising dollar as well as their fees. However, forward thinking auto industry professionals also realize that computing profit is a long term formula and Social Marketing is the answer.
Today's Lunch With Phil Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, explains how next generation vendor solutions enhance social media and sales/service processes at the dealership to provide superior results for a fraction of the cost of conventional media.
Best in class vendors selected as examples include Driving Loyalty, CallRevu, IntellaCar, DealerAppVantage, OfferLogix and Helios.