If you're like most entrepreneurs, coaches, speakers, and service providers then you probably spend lots of time talking about your services and products. You talk about: new services & products, the benefits, upcoming specials or promotions, and exclusive deals. You probably also spend a good amount of time sharing your ideas, content, skills, and tips with content marketing. This is where the majority of entrepreneurs focus their messaging. This is also where they stop.
The truth is, they spend so much time talking about what services they provide, what products they offer, and how their business can hep the client - yet they never go any deeper than surface level communication.
You audience knows you're in business. This is clear as day. But they want to know more about you. They want to know WHY you're in business and WHY you're so passionate about helping them.
Does your audience know WHY you do, what you do?
Well... When was the last time you told them?
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