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Leveraging Network Events in your Franchise

  • Broadcast in Entrepreneur



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This week on Franchise Today, host Marissa Ruderman is joined by special guest Rich Delgiorno, Business Development and Show Manager for MFV Expositions. Rich will be talking about the history of the IFE (International Franchise Expo), what's involved in participating in networking events, and how franchisors can use them to benefit their brands. We'll also talk about some of the benefits associated with networking events, and how technology and social media are being utilized in this space. About Our Guest Rich Delgiorno, Business Development and Show Manager for MFV Expositions, has more than 35 years of service, sales and management experience. He has been with MFV Expositions for over 30 years, and his main responsibility is to promote and grow the International Franchise Expo which is in its 23rd year and is held in June in New York City. Prior to MFV Rich has been in sales and service for three large hotels in NYC and Miami and was the National Sales Manager for the New York Convention and Visitors Bureau.