Zane Safrit  

1. There's still the misconception that you need something to go viral for something to be successful in Social Media. A funny cartoon or a funny video. You don’t need viral. The largest viral campaign was: Elfyourself – it was distributed to millions of people, but only a small percentage of people realized that it was produced by OfficeMax and it did not generate any large amount of new purchases. So, just because something goes viral, does not ensure successful branding and financial gains.It makes more sense to use these different mediums to build a following and engage.

2. It can’t be measured. There are really many measures for social media to discover if your efforts are successful. There are tactical and strategic ways to measure results of your campaign.

3. You can put your intern in charge of your SM. You need a seasoned individual to manage your social media and customer service. You want the most experience person managing these types of networks.

More highlights are found at this follow-up blog post: BlogTalk Radio Guest Highlights: Jackie Huba.

Jackie Huba blogs regularly at Church of the Customer.