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Bernd Schoner, PhD, Author of The Tech Entrepreneur's Survival Guide

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Zane Safrit

Zane Safrit

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Bernd Schoner, PhD, is co-founder of ThingMagic and author of The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times and Cash in For Success.

There are many battle-scarred veterans of the startup industry who share their stories and challenges and solutions from their life as an entrepreneur. I've read some; so have you. But to date, I have yet to see a book as well-written, well-organized, stuffed with valuable details and insights and resources and advice as The Tech Entrepreneur's Survival Guide.

You should listen to our interview and read this book if:

  •  an entrepreneur or if you’re considering taking that step;
  • if you’re an angel investor or you’re considering being an angel investor, you should buy this book to understand the entrepreneur’s journey and discover more resources to help you and your investment reach the best ROI;
  •  an accountant, a legal professional advising small businesses and startups;
  • working at a startup. This will help you better understand the challenges your founders face every day. You might be able to offer them some of the solutions from this book;
  • working at a Fortune 500 whose policies and routines are writteng in stone and you're thinking you might like a go at that new startup;
  • a fan of well-organized, well-written books

I've published a longer review here.

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