Eric Ryan & Adam Lowry - Co-Authors of The Method Method

Eric Ryan and Adam Lowry, co-authors of The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down, were friends as kids. In their 20's they wondered why cleaning products are so poorly designed, and why aren't there green cleaners that actually work and aren’t stinky.

They answered by forming Method. It was became hugely successful and in the process  disrupted a multi-billion industry.

In  the Method Method, they share their story, the lessons learned, the setbacks and challenges overcome,  and their 7 obsessions that drove them to success.  

I read 1-2 business books a week in preparation for this show.  Some business books can be for highlights and a few rare ones you can study for tips. A very tiny percentageare books you savor. The Method Method  that last category.  

How much do I savor this book?  I haven't finished it yet. I keep writing notes. I scribble in a notepad or type  them in Evernote. Almost every paragraph of The Method Method starts my writing.

I won't write notes in the margin, nor  turn down a  page corner of a page to mark it. That would be  sacrilegious. That's almost over the top, but it's not. 

If you're in a startup,  a mid-sized company, if you're getting ready to launch...you should read this. And listen to the show.

More links:

• EcoPreneurist

• Todd Sattersten