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Dr. Hal Gregersen, Co-Author of The Innovator's DNA

  • Broadcast in Entrepreneur
Zane Safrit

Zane Safrit


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The Innovator’s DNA emerged from an eight-year collaborative study. Its 3 co- authors sought to uncover the origins of innovative—and often disruptive— business ideas. They interviewed nearly a hundred inventors of revolutionary products and services, as well as founders and CEOs of game-changing companies built on innovative business ideas. In the process they identified five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers:


  • Associating
  • Questioning
  • Observing
  • Networking
  • Experimenting

What they found gives hope for us all. Being an innovator depends as much on our behavior as our mind. Change our behavior...change our skills as innovators.


I love this book.  I look forward to talking with Dr. Hal Gregersen about The Innovator’s DNA.


Hal Gregersen is Professor of Leadership at INSEAD where he pursues his vocation of executive teaching, coaching, consulting, and research. He is fascinated by how leaders generate provocative new ideas with powerful impact. Before joining INSEAD, Dr. Gregersen taught at the London Business School, the Tuck School at Dartmouth, Helsinki School of Economics, Fletcher School of Law and Diplomacy—Tufts University, Brigham Young, Thunderbird, and the Turku School of Economics as a Fulbright Fellow. Dr. Gregersen has co-authored several books on leading innovation and change, such as It Starts With One: Changing Individuals Changes Organizations (Wharton, 2008), Global Explorers: The Next Generation of Leaders (Routledge, 1998).