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Brian Brim, Co-Author of Strengths-Based Selling

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Zane Safrit

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Based on a landmark 30-year research project, Gallup's revolutionary conclusion maintains that we perform best when we focus on building our strengths, bucking the conventional wisdom that encourages us to focus on fixing our weaknesses. In Strengths Based Selling, Gallup combines its research with the sales expertise of Tony Rutigliano (Senior Practice Expert at Gallup and former publisher and editor-in-chief of Sales & Marketing Management) and Brian Brim (Senior Practice Expert at Gallup who has worked as a consultant, speaker, and advisor for more than 21 years), resulting in a step-by-step guide for using individual strengths to increase sales performance. The book hinges on one simple yet powerful belief: there is no one right way to sell. Brian J. Brim, Ed.D., is a Practice Consultant for Gallup. For more than 21 years, Brim has worked as a consultant and advisor to some of the world's leading organizations... His insights have supported many organizations to increase performance by maximizing their talent and human capital systems. We'll talk with Brian about this great book, how you can use it and the strengths-based model to bring faster sales with greater engagement between all the stakeholders of your organization: employees, customers, vendors and partners.

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