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Chris Zane, author of Reinventing the Wheel: The Science of Creating LIfetime Customers

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Zane Safrit

Zane Safrit

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Chris Zane is founder and CEO of Zane's Cycles (www.zanes.com) which has achieved an average annual growth rate of 23% annual since 1980 when it opened. How? "Zane credits his success to giving 'extraordinary customer service with the help of an empowered team of employees...The whole thing is about having a good time. Being positive. People have to be happy at work.' " His book, Reinventing the Wheel, shares his story, his journey, to reinventing the wheel for his business and along the way creating lifetime customers over 3 or 4 recessions, three wars, 7 presidential elections....and achieved that stunning growth rate selling bicycles.

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