Mel DePaoli, author of Contractors Doing It Right

Mel DePaoli, author of Contractors Doing It Right (www.contractorsdoingitright.com), joins the show to talk about culture and contractors, how a contractor's corporate culture is critical to their customers and their happiness. We'll talk about her research, the dozens of contractors around the country she profiles, the principles they share with other industries in building their success that brings satisfaction, even, delight to their customers. We'll show how these same principles can be implemented in your company. As, fingers-crossed, the construction industry begins to recover these are the companies will recover the fastest with the most positive impact on their stakeholders.