Sam Harrison, author of IdeaSelling

Sam Harrison has been on all sides of creative communications, marketing and branding – the agency and freelance side, the client and corporate side and, most recently, the academic and consulting side. Join us as we talk about Sam's 3rd book: IdeaSelling: Successfully pitch your creative ideas to bosses, clients and other decision makers ( http://www.zingzone.com/?view=books_ideaselling ) Brian Tracy wrote this: “This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations.” This sounds like something we all should know.