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Michele Miller from WonderBranding: News and Views on the Female Consumer

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Zane Safrit

Zane Safrit

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There’s a lot you can’t tell about a woman by just looking at her, which accounts for the failure of the majority of marketing-to-women strategies and advertising campaigns out there today. To really capture the heart of a female customer, you have to get to know her from the inside out, and learn to speak the right language that will persuade her to do business with you. It’s all about human behavior, which lies at the heart of everything Michele Miller teaches. Michele Miller has been an avid student of human behavior for nearly 30 years. A classical musician by training, she also holds degrees in education and business administration. She has worked for companies as small as Diapers Unlimited delivery service (where she discovered the true meaning of customer service and loyalty) and as large as The Metropolitan Museum of Art, Lincoln Center for the Performing Arts, and Sirius Satellite Radio. She also devoted seven years to growing her own public relations firm in New York, with such clients ranging from major record labels to the “Live From Lincoln Center” television series. As a partner in the Wizard of Ads consulting firm, Michele maintains a powerful roster of dynamic businesses across North America, ranging from small businesses to major brands like Best Buy and Timberland. Michele will bring us current on the state of the market for marketing to women, why so few companies do it well, who does it right and what your company can do right now to get a bigger share of attention from the hand that rocks the cradle and makes 85% of all consumer purchases.

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