Adam Hartung, author of Create Marketplace Disruption: How to Stay Ahead of the Competition

Broadcast in Business

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Zane Safrit

Zane Safrit


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Adam Hartung will discuss the Phoenix Principle, White Space and how to create marketplace disruption in order to stay ahead of your competition. Adam helps companies innovate to achieve real growth. He began his career as an entrepreneur, selling the first general-purpose computing platform to use the 8080 microprocessor when he was an undergraduate. Today, he has 20 years of practical experience in developing and implementing strategies to take advantage of emerging technologies and new business models. Adam is currently Managing Partner of Spark Partners, a strategy and transformation consultancy. At DuPont Adam built a new division from nothing to over $600 million revenue in less than 3 years. At Pepsi, Adam led the initiative to start Pizza Hut Home Delivery. He opened over 200 stores in under 2 years. You can read more of Adam's thoughts about marketplace disruptions and how you can create them and turn them to your advantage at his website: I will post highlights of this conversation at my site: