Todd Sattersten, author of Fixed to Flexible: Four Simple Lessons About Cost, Price, Margin

Todd Sattersten talks about his new book: Fixed to Flexible: Four Simple Lessons About Cost, Price, Margin and The Options Available to The 21st Century Business. You can find a free copy of his book at his website: , www.toddsattersten.com. It is a fascinating book and worth your time if you are a business leader looking for options that allow you to innovate your way to new products, markets, better gross margins and cash-flows. Todd has also co-authored 100 Best Business Books of All Time and was formerly CEO with 800CEOReads. Highlights from this and every show are posted on the following Sunday at www.zanesafrit.com