Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

Sally Hogshead will share the 7 triggers anyone, any brand, can use to trigger persuasion and captivation in their audience. The ultimate goal is to fascinate your audience. This is included along with extensive research and corporate profiles that show how these 7 triggers work to fascinate customers, employees, vendors and partners and their community. Seth Godin writes that "This is a transformative work...You need to buy this book, devour it, absorb it...and then buy copies for your colleagues..." Humbly, I agree.