Martin O'Neill, author of Building Business Value

Martin O’Neill has written the first guide for business leaders to build greater value in their companies. CEO’s of midsized companies will use Building Business Value as a hands-on guide for systematically building the value they always dreamed of. Building Business Value will help leaders understand just exactly what drives value in their company and most importantly, how to go about building a consensus on the steps to take to make their vision a reality. We'll talk about how his book helps business leaders build value for their enterprise, mistakes to avoid, trends in our economy for small business, the role of failure in the success of an enterprise and ways listeners can immediately begin to build value for their personal or corporate brands.