John Cass, Author of Strategies and Tools for Corp, talks corporate blogs, PR, Social Media and more

John and I will spend a pleasant Saturday afternoon talking about corporate blogging, and some of the case studies he conducted with SNCR.org over the last year, American Red Cross, Dell, Emerson, & Comcast. Also his post critiquing the cluetrain manifesto. We might even delve into PR's embrace, or not, of social media.