How Important Is Your hair?

http://www.beautystat.com/site/hair/how-important-is-your-hair-an-interview-with-steve-ward-from-tough-love

A article by Mary McKenzie

Men are twice as likely to notice a bad hair day as they are a blemish. As Ward explained its obviousness, he likened hair to a beacon. It’s a large feature in and of itself, and a man will notice it from across the room, while a zit seems like a tiny detail in comparison. In fact, 74% of men said they notice women because of their hair. As for what constitutes ‘good’ hair, the takeaway there is health. Men want to see healthy, well-kept hair because they assume it will belong to a healthy, well-kept woman – 86% of men believe how a woman cares for her hair reflects how she cares for herself. Bowman encouraged women everywhere to make use of deep conditioning masks for their specific hair types, but they’re especially important now in the colder climates.

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