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Trademarks are Important Even for the Smallest of Companies

  • Broadcast in Self Help
Yvonne F Brown

Yvonne F Brown


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Trademarks are not just for big companies and brands – they are just as important for smaller companies – even the ‘Mom & Pop Shop’.

In this show you will learn:

- The differences between patents, copyright, and trademarks

- What is a trademark, and how to identify if you have some worth protecting

- Why trademarks are important

- How to protect your trademarks

Our Guest today is Gary Gudbranson, Founder of bootstrapMENTORS.com

Gary is a seasoned executive with over 25 years marketing & business development experience in the global high technology industry.

A proven market strategist, & serial entrepreneur, he has developed corporate brands, driven strategic marketing, launched products, negotiated business relationships, built channels and managed companies. The site bootstrapMENTORS.com provides a community that matches entrepreneurial expertise to start-up, small and medium-size companies.

It provides 2 services: A blog in which mentors share experiences and advice, & A stable of seasoned and vetted executives available ‘for-rent’.

Learn more about Gary at bootstrapMENTORS.com

Our second Guest is: David J. French, Founder, Second Counsel Services

Senior Canadian patent attorney with 35 years of experience, David J. French B Eng LLB has helped numerous firms & inventors obtain patent rights, trademark & design registrations, providing guidance on not only understanding Intellectual Property but appreciating how to make IP work effectively to serve a business’s interests.

Recently founding Second Counsel Services David educates & mentors businesses on IP best practices. Learn more at www.secondcounsel.com