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Youth Marketing Academy

Youth Marketing Academy


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The show covers insightful stories into the lives of young people and how these findings relate to the field of youth marketing.

On-Demand Episodes

http://www.YouthMarketingAcademy.com How do we make sure social media is not just an add-on to our marketing but is something that is engrained into our marketing DNA? Arief Aziz, Communications Director of Change(.org) shares... more

http://www.YouthMarketingAcademy.com Winning in youth marketing is not just about knowing the changes in the marketing landscape, but also in the ability to respond and adapt. In this special episode, Ghani Kunto interviews CEO of Lee... more

http://www.YouthMarketingAcademy.com Ghani Kunto speaks with Joseph Lumban Gaol, CEO of m-Stars and Co-Chair of MMA Indonesia about the challenges facing marketing in Asia and the region. Topic: organization,... more

http://www.YouthMarketingAcademy.com The longest running video game magazine in USA and Canada is publishing its final edition December 2012. Join Ghani Kunto and Graham Brown as they discuss why saying goodby to... more

http://www.YouthMarketingAcademy.com Ghani Kunto speaks with Graham Brown about an upcoming book on innovation. Topic: innovation, culture, organization

http://www.YouthMarketingAcademy.com A behind the scene look into the writing process of the now published book titled Fans: from Liked to Loved Features: Ghani Kunto and Graham Brown Topic: Harry Potter, fandom, fans, marketing,... more

http://www.YouthMarketingAcademy.com Ghani Kunto & Graham Brown discusses Lego's Content & Context, and what brands need to know about youth fans and loyalty. Host: Ghani Kunto Topics: Content vs Context, Lego, Mega... more

http://www.YouthMarketingAcademy.com Ghani Kunto and Graham Brown discusses what brands can learn from the success of KPop and the role Fans play in generating influence. Host: Ghani Kunto Topic: youth, marketing,... more

http://www.YouthMarketingAcademy.com Graham Brown shares his insights on the role cognitive surplus plays in today's innovation, marketing and customer service. Host: Ghani Kunto Topic: cognitive surplus, innovation, marketing,... more

http://www.YouthMarketingAcademy.com Youth marketing is not about influencing the masses with the loudest, most creative campaign. It's about partnering with the market influencers. But who are the influencers in the youth market?... more