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The Blood, Sweat, Tears, and Laughs of Entrepreneurship

  • Broadcast in Business
Denise Griffitts

Denise Griffitts


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Denise Griffitts Interviews Bernd Schoner

A success story in tech entrepreneurship—Bernd Schoner is the cofounder of ThingMagic, a garage-grown RFID technology company led by a small group of MIT Media Lab graduates. An early innovator of the Internet of Things, Schoner led his company through the ups and downs of a startup, ultimately selling to Trimble Navigation, a multibillion-dollar, multinational tech company, where he currently works as the VP of Business Development for ThingMagic.

In his new book, The Tech Entrepreneur’s Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success (McGraw-Hill, May 2014), Schoner brings aspiring entrepreneurs face-to-face with the harsh realities of a tech startup. He provides an all-encompassing look at entrepreneurship, from inception to exiting, highlighting both the glory and the pain.

Startup secrets Bernd will share:

  • The work/life balancing act for entrepreneurs
  • What you need to know when comparing incubators, accelerators and angel investors
  • Juggling immigrant entrepreneur issues or expiring student visa for a U.S.-based startup
  • Assembling your founders’ team based on both skill set and personality traits
  • How to keep your investors properly informed and keep the money coming, even when revenue is down

Being an entrepreneur is a thrilling and rewarding experience. But getting your business off the ground requires a lot more than just a bright idea.