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To build yourself a bigger or better business there are FIVE areas of Marketing and Sales that you should be concerned with. At ActionCOACH we call them the “5 Ways”, and massive results are possible by achieving only small improvements in each of these areas;
Number of Leads – how many potential clients do you attract?
Conversion Rate – how many leads do you convert into clients?
Average $ Sale – how much do they spend each time they buy?
No of Transactions – how many times a year do your clients buy?
Margins – what is the gross or net margin your business achieves?
This simple but effective system of evaluating your business in terms of marketing and sales efficiency allows us to benchmark where we are right now, select strategies and tactics from the ActionCOACH resources – strategies that have worked with thousands of businesses just like yours all over the world.
In this broadcast, we \focus on strategies to increase Number of Transactions and Average Dollar Sales so as to optimize revenue. We will then discuss strategies to increase your number of leads.
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